Pawel Tkaczyk: Streamlined payments for paid community

Yggdrasil - an exclusive, paywall-protected marketing hub

In 2022, Pawel Tkaczyk, a distinguished Polish brand-building expert known for his popular books and a marketing newsletter with over 25k subscribers, expanded his scope yet again by launching Yggdrasil. This hub is where he fosters a dynamic community, sharing his knowledge on effectively starting and expanding businesses.

The portal’s name, drawn from Norse mythology, signifies the tree that bridges worlds. That’s precisely what Yggdrasil does - connecting diverse marketing domains, sectors, and formats. Community members, leveraging tools like Telegram and Discord, network, engage in dialogues, and share insights. They also benefit from Pawel’s bespoke newsletters, read articles and book summaries, and participate in live sessions. Yggdrasil is more than a platform; it’s an entire ecosystem designed to amass and disseminate valuable knowledge to entrepreneurs.

From day one, a wealth of business insights offered by Yggdrasil was tucked behind a paywall. As the library of resources and platform features steadily grew, so did the price of admission. Yet, this hasn’t deterred hundreds from routinely investing in access to Yggdrasil. The draw isn’t just the expertise Pawel imparts, but also the significant value “Yggdrasilians” derive from being part of a genuine community. This is a space where they consistently engage in meaningful exchanges, celebrate each other’s wins, and swap experiences - all contributing to the creation of more robust businesses.

Easycart: a robust alternative to memberful

Initially, the Yggdrasil portal and its integral community relied on Memberful, a popular tool for monetizing community engagement. But Memberful had its drawbacks - it lacked robust support for the Polish version and came with high costs from monthly subscriptions, transaction fees, and Stripe commissions.

This led Pawel on a quest for an alternative that could offer his community a seamless, integrated payment experience in Polish, that was both aesthetically pleasing and user-friendly. Easycart emerged as the ideal solution.

Choosing Easycart, Pawel guaranteed his customers an unrivaled shopping experience. With one-click payments, easy subscription swapping, and a selection of modern, secure payment methods, shopping became a breeze.

The switch from Memberful to Easycart was super smooth, thanks to both platforms using Stripe. Plus, Pawel received our full support during the migration, ensuring a seamless transfer of existing users to the new system.

The customer service at Easycart is brilliant. If I can’t handle something myself (…), I just shoot off an email or ping them on Slack, and it’s sorted immediately. Easycart has even implemented a few features specifically for us. Let’s be honest, managing payments isn’t something I want to be doing, while running my portal - that’s where Easycart really steps in. I can’t recommend them enough.” - Pawel Tkaczyk, Founder at Yggdrasil

An investment that saves time

Integrating Easycart with Yggdrasil has significantly simplified and automated email management. Not only did Easycart automatically send transaction and sales document notifications, but it also enabled the sending of user-specific messages via other tools, based on subscription status. This has been made possible through seamless integration with an external email marketing tool. As a result, when a user’s status changes, say they fail to renew their subscription on time, Pawel can automatically slot them into a specific mailing list and send a series of messages to try and win them back, all without lifting a finger.

As a result, from Paweł’s perspective, handling the payment process is practically effortless, and Yggdrasil members receive an aesthetic, fully integrated sales experience that allows them to conveniently pay for access to the portal. Win-win.

“Seriously - I barely need to look there. The process just works. I get a monthly invoice summary, pay the fee - which I’m more than happy to, considering the stellar job they do.” Pawel Tkaczyk, Founder at Yggdrasil

To learn more about Yggdrasil or purchase access, visit: Paweł Tkaczyk - Yggdrasil