How Tigers automated sales of tickets for their online event

A tailor-made conference

Imagine the perfect industry event. One where you can glean knowledge from top practitioners without leaving your home - with no room for meaningless generalities or boring speeches. A conference with an agenda full of industry insights, inspiring presentations, and proven tools waiting for you to implement in your daily work. This is what Tigers United events look like, organized under the banner of the digital marketing agency Tigers.

The Tigers United conference occurs periodically and has already had 7 successful editions. The event is dedicated to the community gathered around the Tigers brand - marketers from other agencies, freelancers, business partners, agency clients, Tigers’ partners and the Tigers themselves.

Before each edition, the conference program board collects market insights to build a program that perfectly meets the needs of its audience. When building the event program, Tigers draw from 4 different circles - the team, clients, business partners, and the community, to redefine the concept of a “conference”.

“Before we confirm the program and direction of the event, we must be sure that we can present its vision and value in one sentence. This is extremely important not only in external communication but also for the entire team. We pay attention to ensure that both the organizational team and those not directly involved know what, why, and how we are doing.” Oliwia Zając, Digital Marketing Specialist at Tigers

Communication channels with potential participants are diverse. The agency utilizes, among others, Facebook, Instagram, LinkedIn, a dedicated landing page, paid advertising campaigns, and communication through patrons and partners, making full use of the possibilities of each of these channels. Expert recommendations also play a crucial role in marketing efforts - Tigers engage the best, strongest voices in digital marketing in their campaigns, displaying the most inspiring presentations.

These actions help attract a large audience, drawing in hundreds of attendees at each event edition.

Optimization and automation

Organizing an event on such a scale brings many challenges at the customer service level - from effective and trouble-free ticket sales, through communication with buyers, to managing sales documents. Especially since for Tigers, not only effective but above all efficient implementation of the sales process is important. During the first three editions of Tigers United, the agency used classic payment gateways, which turned out to be too cumbersome to handle and did not meet expectations regarding automation and optimization.

In previous editions, there was no option to automatically load data into the database, and the ability to create carts and products was limited. Automating the process and simplifying the export of sales documents, such as invoices and payment summaries, became a priority.

In 2022, Tigers decided to use the support of Easycart to automate the ticket sales process and take the sales process management to a higher level. Our support and the ease of creating shopping carts in Easycart allowed Tigers to easily launch ticket sales for the next edition of Tigers United and implement appropriate sales support mechanisms such as:

• creating dedicated shopping carts for different recipients
• offering customers all popular payment methods
• quick and hassle-free one-click payments
• creating time-limited promotions and discount codes.

Key to optimizing and automating sales were the features related to post-sales service and sales document management. Thanks to the ability to transfer data from Easycart to external tools via webhook, Tigers can easily export the participant database to GetResponse, where they set up automation that helps manage all customer communication without consuming hundreds of hours of specialists’ time. A few hours to set up messages and automation rules, and it’s done! All communication is taken care of.

7 x Success

Each edition of Tigers United attracts hundreds of people and receives many positive reviews. Participants, in particular, appreciate the level of expertise and the way the conference is run. Using the support of Easycart allowed Tigers to build a sales process that fully supports the organization of the conference and gives the agency space to fully focus on the quality and further development of Tigers United events.

“Thanks to Easycart, we can afford different price thresholds at different sales periods, easy implementation of discounts and discount codes, as well as dedicated carts for business partners.” Oliwia Zając, Digital Marketing Specialist at Tigers

To learn more about Tigers United visit: https://tigersunited.pl/