Voice House: One-click payments in a native SaaS application

New quality of podcast listening

Voice House Club is Poland’s premier platform that offers more than just professional podcasts and documentary audio series crafted by top-tier authors. By becoming a part of the platform, listeners can directly connect with their beloved creators, join Live sessions, become community members, and access additional materials that enhance knowledge, expand perspectives, and aid personal growth.

The journey of creating the application began with a survey, probing respondents about their preferences for self-development through audio content and other mediums. This research yielded vital insights into the respondents’ podcast choices, favorite topics, time spent listening, and the devices used. The invaluable input from beta testers and hundreds of Voice House subscribers also significantly contributed to the application’s evolution.

As a result, the Voice House Club app, hailed as Poland’s first in the audio realm was launched in September 2022.

The app as a vehicle for growth

Creating top-notch content often requires extra resources. While many creators opt to fundraise via Patronite, the Voice House team took a different approach when they wanted to expand their podcast reach. They chose to give back to their fans by creating an app to elevate the Voice House podcast experience. To make this happen, they required a reliable, user-friendly buying process and robust quality control. Enter Easycart.

Incorporating our cart was complex, with a multitude of integrations needed. Another hurdle was launching Easycart within a native SaaS app on mobile devices - one of the most intricate scenarios imaginable. Our collaboration also centered on creating an exceptional user experience and seamless purchase access. Thanks to Easycart, Voice House Club customers can enjoy:

• All modern payment methods like Apple, Google Pay, and BLIK
• Straightforward subscription purchases
• A 7-day trial period
• SMS notifications for app login
• Simple subscription management and sales document downloads
• Excellent customer service throughout the purchasing process
• Gift purchase options

After securing a Voice House Club subscription, users are welcomed with an Easycart onboarding sequence, including SMS with a link and login details for immediate app use.

Elevating subscriber experience

Since its debut, Voice House Club has consistently grown and broadened its audience. The partnership with Easycart ensures the app’s user experience is top-notch, not just when enjoying the content, but also throughout the purchase process.

“As someone with a long history in media, I value solutions that are visually appealing, provide quality assurance, and have a ‘nice touch,’ if that can be said about technology. After years of dealing with partners, clients, listeners, and viewers, I believe they expect a certain level of quality and experience. Together, I believe we can deliver that.” - Jarosław Kuźniar, Founder at Voice House

The quality of our purchasing process is evident in our conversion rates. In December 2023, 2% of Voice House Club page visitors purchased app access, an impressive feat in the e-commerce world. Moreover, the carts Voice House creates within Easycart for their product range achieve an average conversion rate of 15-30%, partly due to our cart recovery feature.

Conclusion

Partnering with Easycart has been a game-changer for the Voice House Club team, drastically cutting down the time they spend on payment and subscription management. This efficiency boost is largely thanks to automated billing and invoicing, streamlined subscriber list management, and timely notifications.

As we speak, Voice House in the process of diversifying their subscription options, allowing Voice House Club users to pay for access to their specifically chosen content. With Easycart, managing payments for such varied plans will be a breeze.

The perks of our collaboration are clear as day, with Voice House now also leveraging Easycart to roll out new products in their lineup. One standout product is Voice House Academy, offering various public speaking knowledge formats. The ability to utilize a proven, visually appealing, and trustworthy online sales solution, and swiftly integrate it with new Voice House offerings, greatly streamlines the launch of offers.

Discover more about Voice House Club and Voice House Academy.